Personal URL's (PURLS)

• Only the term is new; the approach is almost as old as commerce itself. In the past, for example, proprietors of a general store would naturally take a one-to-one approach, remembering details about each customer's preferences and characteristics and using that knowledge to provide better service. One-to-one marketing and the use of personal URL's seeks to re-introduce marketing with the personal touch absent from many modern business interactions.

Join together Digital print and PURL's with the Integrated solution:

 

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