Green-Path.net is a subsidiary of Data Integration
One-to-one communications is a customer relationship management and marketing (CRM) strategy, emphasizing personalized interactions with customers. According to Xerox, 98% of variable printing consists only of name and address. With the amount of data we all collect these days there are huge opportunities to create much more personal communications to our target audiences. According to the United States Postal Service , the average consumer is exposed to approximately 5980 marketing messages daily. On average, they notice 52 and pay mind to only 4. A staggering 98% of people check mail daily and 77% at the first opportunity. The sorting process takes just a split second per piece and has 3 results; bills, read, and junk Variable data pieces speak directly to the prospect. Personalized information have the best chance of surviving the sorting process. There is also a significant environmental impact to limiting the paper, ink, electricity, and fuel required to create, print, and deliver millions of mail pieces.
